Dear,

We invite you to take part in the 27th Kazakhstan International Oil&Gas Exhibition - KIOGE 2020, which will take place on September
30th - October 2nd, 2020, in Almaty, Kazakhstan.

Participation in specialized exhibitions is one of the effective marketing tools in B2B. The main goal of participation is to attract new customers and retain the existing ones.

We offer 5 simple steps, to get a client right at the stand.
 

Warm up interest even before the start of the exhibition - announce your upcoming participation on the website, e-mail newsletters, social media, PR-articles on portals, find out and make the most of all the tools that the exhibition organizers offer.
 

Your stand is just one of the tools of an integrated marketing and PR strategy. Consider how your participation at the exhibition will resonate with other marketing activities. Plans of negotiation, scripts and answers to questions work perfectly.
 

The outcomes of participation in the exhibition are, at least, 80% dependent on the work of the staff. At the stand you must be one united team. Let the people who will represent the company participate in the organization and feel their involvement - this is how the value of the event in their eyes increases, and the return will be appropriate. Create comfortable conditions for employees - set a work schedule, considering rest breaks. Motivate employees to work actively at the stand: give gifts, bonuses.
 

The most important rule is to start the dialogue with the visitor first. The studies of Incomm Research company (USA) show that 58% of people will not wait at the stand for more than one minute until somebody talk to them. You should not be indifferent, show unwillingness to communicate, show busyness, show fatigue and be passive, stand with your back to the flow of people, argue, sort things out, eat food at the stand.
 

Immediately make notes on the business cards received on what was said, what was especially interesting for the card owner. After the event, carefully handle all the leads. Divide them on sub-groups: ‘cold’, ‘warm’, and ‘hot’. In the ideal case, for each group of leads, create a separate offer - the text of the letter or call script, adding notes from business cards to each letter. This way you’ll show a personal approach and increase conversions in a meeting. It is better to do this during the first two weeks so that the person does not forget about you.

Make a database of contacts from the received business cards and set up an advertising campaign with a special offer or thank people for your acquaintance and offer a meeting. Such a personal approach will be remembered by a potential client and will increase the chances of a meeting.